SEARCH ENGINE OPTIMISATION (SEO)
SEO or Search Engine Optimisation is an important part of any website. If your website is not properly optimised you are missing out on traffic to your website. A website that has been optimised will bring more traffic and more customers. Everyone wants to be on Page 1 of Google and that does not happen by accident. Using SEO is what will get you there.
SO WHAT IS SEO?
Search Engine Optimisation (SEO) is the process of using keywords and phrases to make your website more visible to Search Engines. By optimising your website you are increasing your chances of being on Page 1 of the search engines. So when people are searching for your service or product you are more likely to be found. By optimising your website you are trying to get more traffic and and a result increase your business.
THE 6 BASICS SEO
- Relevant content
- Site Titles
- Meta description
- Relevant Links
There is far more to SEO than this but without the basics your website will not be seen by the Search Engines. The content in your website needs to written well to include keywords and phrases. These are terms that the search engines look for when people look for your services.
An example of this would be if you are looking for a plumber in Cork. It is important to know who is looking for this service and why? Is it an emergency? So the keywords here would be Plumber, Cork, Emergency.
These keywords need to be added to the website in the correct locations so that the search engines will find your website and increase it rankings.
Once you have these basics of SEO completed for your website then the site can be tracked using Analytics.
FOR MORE INFORMATION AND A FREE DIGITAL AUDIT CALL PAUL ON +353 87 957 3218
FOR MORE INFORMATION AND A FREE DIGITAL AUDIT CALL PAUL ON
+353 87 957 3218
“I had the pleasure of meeting Paul Murray 6 months ago and from there on we have been working together , Paul manages my Google ad word campaign and controls my web site . the up take in business has been very positive and its really opened my eyes in regards to the power of the internet. He’s professional and honest and a great guy to do business with thanks for all your hard work Paul.
-Ciaran Looney, CL Plumbing